Our Story

Founded in 2023, ASHA JASPER is an Australian fashion label built on a fabric-first philosophy. Every collection and design begins with an extensive fabric sourcing process. Founder and Creative Director, Asha Phillips, prioritises fabrics with a unique tactile experience, whether that is through texture, weight, weave, or finishing treatment. Our sourcing is done from mills in Japan and Italy. Once a fabric is selected, a piece is sampled and fitted three or four times until the fabric and the silhouette work together in the way we want.

Our design language draws on classical tailoring and utilitarian references, reinterpreted through a contemporary lens. Our collections are built for a modular wardrobe: pieces designed to integrate across seasons. We love simplicity and appreciate that the classics are classics for a reason. We design with a sense of casualness and wearability in mind where every silhouette is deliberate – controlled volume, relaxed structure, proportion as a point of interest. Each piece is intended to function within an existing wardrobe, designed for longevity rather than seasonality.

We take a thoughtful, slow approach to fashion, placing as much importance on the process as the final piece.